Attending this event?

We present to you the 2023 (eng)aging– 6th International Conference on Aging & Technology Fair held on June 19 – 202023, in Prague. The event will take place as an in-person meeting in Česká spořitelna Palace in Prague (Rytířská 29, Praha 1) and also be streamed online for those who cannot physically attend.   

This year’s edition will debate potential of the silver economy to benefit all generations and building capacity to manage crises and their impact on the lives of older persons and will present technological products and solutions (robots, VR, gadgets, mobile applications, wearables, etc.) which have a potential to improve lives of older people.

For registration click on TICKETS. You can attend the conference in person or watch it online via Zoom.

The event is co-financed by International Visegrad Fund, Czech-German Future Fund, JTI Czech Republic and Česká spořitelna.

The program can be also browsed on the Sched phone appsearch for 2023engaging 

(eng)agingproject is run by Active Aging Center (AAC), a non-governmental organizationwhich develops 
projects focused on improving life of older people - “Happy Senior” and “Good Investment”, in cooperation with KEYNOTEwellestablished consultancy. 

Program Draft as on May 25 (subject to change). 
Back To Schedule
Tuesday, June 20 • 13:15 - 13:45
Psychology of Older Users: How to Increase Engagement in Digital Platforms?

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As we get older, we may face changes in our cognitive and socio-emotional abilities that will affect our interaction with digital products. Unfortunately, today, 2 in five older adults feel that technology is not designed for them and older adults are more likely to give up on digital products. In this talk, we'll explore how to design digital spaces that are more age-friendly. We'll discuss the challenges faced by older adults and provide practical solutions based on real-life case studies. We'll also highlight key elements of user interface, user experience, and customer experience design that cater to older adults. Most importantly, we'll emphasize the importance of involving older adults in the design process to overcome digital obstacles. Join us to learn how to create meaningful digital experiences for older adults with empathy and creativity.

avatar for Michal Halperin Ben Zvi

Michal Halperin Ben Zvi

Expert on the usability, engagement and adoption of digital products and services by older adults
Dr. Michal Halperin Ben Zvi is best known for her work on the National Guide "LOG IN," which provides insights on designing digital products for older users. She is a consultant on creating and adjusting digital products for older users and an expert in the psychology of older adults... Read More →

Tuesday June 20, 2023 13:15 - 13:45 CEST
Marble Hall Česká spořitelna Palace