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We present to you the 2023 (eng)aging! – 6th International Conference on Aging & Technology Fair held on June 19 – 20, 2023, in Prague. The event took place as an in-person meeting in Česká spořitelna Palace in Prague (Rytířská 29, Praha 1) and also was streamed online for those who could not physically attend.   

This year’s edition debated potential of the silver economy to benefit all generations and building capacity to manage crises and their impact on the lives of older persons and presented technological products and solutions (robots, VR, gadgets, mobile applications, wearables, etc.) which have a potential to improve lives of older people.

The event was co-financed by International Visegrad Fund, Czech-German Future Fund, JTI Czech Republic and Česká spořitelna.

The program can be also browsed on the Sched phone app, search for 2023engaging.  

(eng)aging! project is run by Active Aging Center (AAC), a non-governmental organization, which develops 
projects focused on improving life of older people - “Happy Senior” and “Good Investment”, in cooperation with KEYNOTE, a well- established consultancy.   

Presentations are now available by clicking on the individual session links!
avatar for Michal Halperin Ben Zvi

Michal Halperin Ben Zvi

Expert on the usability, engagement and adoption of digital products and services by older adults
Dr. Michal Halperin Ben Zvi is best known for her work on the National Guide "LOG IN," which provides insights on designing digital products for older users. She is a consultant on creating and adjusting digital products for older users and an expert in the psychology of older adults, a researcher, and a design strategist in the National Initiative to promote Digital Inclusion Among Older Adults at JDC-ESHEL. She developed research and field knowledge about how older people perceive and use digital products. In recent years, she consulted the development of dozens of services oriented to the 65+ population's needs and abilities, including health and banking digital services. Among the companies she helped to increase the engagement of older users are Medisafe, Simpy (ex. Joytune), Moovit, and more.

My Speakers Sessions

Tuesday, June 20
 

13:15 CEST

Psychology of Older Users: How to Increase Engagement in Digital Platforms? Marble HallYael Benvenisti • Michal Halperin Ben Zvi